Public and media relations can mean a number of things, but for our purposes it means raising awareness about cases of wrongful conviction to the media, both traditional and new, and to the public. Legal cases are often talked about in very technical terms. We turn legal jargon into plain language in order to effectively educate the community about the injustice that has occurred and compel community involvement. There are countless methods of carrying this out, and we develop the most effective plan for each case.